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March 14, 2005
Point(s) of View
Hilarious story!
Three sons left home to make their fortunes and did very well. One day, the three competitive brothers got back together to discuss the gifts that they were giving their elderly mother.
The first said, "I built a big house for Mother." The second said, "I got her a Mercedes with a driver." "I've got you both beat," said the third. "You know how Mom enjoys the Bible, and you know she can't see very well. I sent her a brown parrot that can recite the entire Bible. It took twenty monks in a monastery twelve years to teach him. I had to pledge to contribute $100,000 a year for ten years for them to train him, but it was worth it. Mom just has to name the chapter and verse, and the parrot will recite it."
Soon thereafter, their mother sent out her letters of thanks. To the first son, she wrote, "Milton, the house you built is so huge. I live in only one room, but I have to clean the whole house." To the second son, she wrote, "Marty, I am too old to travel. I stay home all the time, so I never use the Mercedes. And the driver is so rude!" To the third son, her message was softer: "Dearest Melvin, you were the only son to have the good sense to know what your mother likes. The chicken was delicious."
This story illustrates so beautifully what can happen when you don't do something as obvious as ask.
We relate to this story because we believe it's important to ask each patient what's important to them about their dental health. Only then do we begin to know how we can best help and support them in attaining the level of health they desire.
We would love to have you as a patient! Contact us if you would like to talk with us.
March 14, 2005 in Musings | Permalink
Comments
I love the story, and I really like how you related it to your practice, how you've taken the principles it teaches and used it as a guideline for your customer service.
Posted by: Paul Chaney | Mar 18, 2005 7:29:27 AM